photo de profil d'un membre

Madeleine BOUGE

International CRM innovation


>> Objective:
Willing to develop innovative customer-focus and data driven projects shaping the future of customer relationship.

>> Profile:
+ Customer focused.
CRM, social media analytics and UX experience.
+ Innovation and digital projects enthusiast.
Wearable technology and brand ambassador master’s thesis, digital project management experience.
+ Entrepreneur.
Advisory board member of Interlaced, founder of 2 charity organisations, export strategy for Elephant Memory Drink.
+ Citizen of the world.
International positions and studies, New Zealand and Germany work experience, 18-month round the world travel.
+ Ready to face your challenges with a positive attitude.

>> Computer skills:
+ SCRUM project management tool: Confluence, JIRA
+ Translation management tool: Crowdin
+ Social media analytics tools: Google analytics, YouTube analytics, Facebook Insights, Sysomos, SimplyMeasured, Tumblr analytics, Socialbakers, Union Metrics, Nitrogram
+ Windows and Mac
+ Prezi, Microsoft Word, Excel, Powerpoint, Open Office, and IWork
+ Learning Photoshop, Indesign, Illustrator, Dreamweaver, Final Cut Pro
+ Digital content management, social networks and website architecture and strategy
+ Blogs activity (Guest blogger :,

>> In one quote: "Impose ta chance, serre ton bonheur et va vers ton risque. A te regarder, ils s’habitueront." René Char, French poet

Expériences professionnelles

Product marketing manager

AGENDIZE , Montréal - VIE

De Juin 2016 à Aujourd'hui

> Product: Easy-to- use, best-in- class, customer engagement applications for companies to help them increase their revenues and attract more clients.

+ Strongly contribute to the success of Agendize by insuring the product on market is competitive and attractive
+ Conduct marketing research to analyze the needs and expectations of professionals and consumers
+ Detect and express the customer’s needs by using interviews and survey
+ Define and adjust the product positioning on the market in terms of price, image and value in collaboration with the CEO
+ Managing implementation and product development in collaboration with the CTO to improve the product based on competition and market developments
+ Develop and communicate an innovative vision of the product externally and internally and define a strategic roadmap to execute the implementation
+ In collaboration with our marketing team, create and define strategic communication and sales plan to sell the product.

Advisory board member

Interlaced , Londres

De Janvier 2015 à Septembre 2015

Through insightful events, industry reports, educational activities and news content, INTERLACED bridges the gap between the industry, academia and the wider public by bringing them together and acting as a catalyst for consumer adoption of smart fashion.

The first event, INTERLACED 2015, happened on September 3rd,2015. It was a meeting of around 200 minds, talents, creators and innovators shaping the future of fashion through technology. The programme aimed to inspire, educate, communicate and showcase the latest developments in fashion and technology of English pionneer of the industry like Cutecircuit, Moritz Waldemeyer, Wonderluk and Ada + Nik.

+ Supported the international development of the start-up and its actions.
+ Consulted on the strategy to adopt and the actions to take.
+ Communicated about the start-up evolution, events and successes around me.
+ Leverage the network.

Project manager

Edenred , Malakoff - CDI

De Mai 2014 à Mai 2016

Edenred: Formerly Accor Services
> Team: Development and Strategy Department, Expense management team.
> Project: Spendeo - Fintech app
Expense management solution that allows companies to manage business expenses and keep finances under control, in a flexible and efficient way. The prepaid card and the online platform help companies monitor the costs and reduce expenses
> Stakeholders: Mutualized project with Italian, Romanian, Polish and German Edenred business units

+ Supported the international development of the solutions and smartphone apps
+ Participated to the platform evolution:
- Analyzed today's solution and UX, identified the dysfunction, proposed improvements
- Conduct and analyze user testings of new developments, built business requirements of improvements and mock-ups
- Created test plans and tested the new developments
+ Prepared users formation and communicated the change
+ Created presentation documents: brochures, userguides, processes definition, etc.
+ Supported clients (Edenred Business units)
+ Managed translations

Business analyst social media listening

ADIDAS GROUP , Nuremberg

De Avril 2013 à Septembre 2013

Web and Social media analytics department, Social media listening team.

+ Empowered Adidas brands teams worldwide to know and understand better their consumers.
+ Analysed social media data and KPIs, and reported insights to internal customers to support their data-driven marketing strategy decisions.
+ Investigated social media analytic vendors, set the tools up and created training documents. Adapted monitoring dashboard to customers’ needs.
+ Suggested and developed an internal newsletter for stakeholders.

Marketing assistant


De Juin 2012 à Septembre 2012

Worldwide industrial and tertiary markets marketing department.

+ Developed, created and managed marketing documents to support business development from a strategic and operational point of view (digital tools, newsletter, videos and documents). Worked in direct contact with the communication agency and suppliers.
+ Supported the organization of the Environment and Industry Symposium in Le Louvre museum, for 300 international key accounts. Summarized the event and insights in a book afterwards.
+ Prepared the speeches and presentations in collaboration with key speakers.
+ Gathered in a book aimed to salespersons a selection of Veolia Environnement Group key contracts and expertise by sectors.

Account manager assistant

RAPP , Paris

De Janvier 2012 à Mars 2012

Clients: SEPHORA France, Europe, Singapore

+ Developed, created, and managed independently online and offline CRM worldwide projects for SEPHORA.
+ Analysed clients needs and briefed accordingly creative team and suppliers. Managed translations.
+ Managed luxury brands communication under pressure with excellent attention to details.
+ Worked in direct contact with clients, creative team, production team, and suppliers.

Account director


De Octobre 2011 à Mai 2012

Created a new brand for the launch of a new design product (collaboration between SCF and François Azambourg)

+ Suggested brand names, domain names and logos, designed and edited a press release and a flyer.
+ Gave brand recommendations and branding guidelines.
+ Studied the market and customers’ expectations.

+ Created La Boîte Rouge Branding guidelines

Formations complémentaires

International Management

IAE Caen (Business University of Caen) - Business

2013 à 2014

Speakers from AACSB universities.

+ Built a business plan to export the Elephant Memory Drink to the USA. Participation to the business chamber International vocation price.

International Communication

ISCOM - Brand strategy, marketing, digital, brand experience

2011 à 2013

Worldwide digital and event strategy MOSCOT (Winner), Digital strategy UK English Wine Week, Crisis communication strategy Office de tourisme de Tunisie, Communication strategy Vaincre l'Autisme International, Communication strategy Michel et Augustin.


Assoc' Tous Risques


Rêves Sans Frontières


Projet Madagascar


Parcours officiels

IAE CAEN – Management – Master 2 Management Franco-Américain - M2 FAAI FI – 2014


Français - Langue maternelle

Anglais - Courant

Espagnol - Technique

Centres d'intérêt

  • Discovering new cultures
  • all type of sports
  • deep sea
  • new technologies
  • wearable technology
  • innovation TRAVELS: Around the world for 18 months including 1 year in New Zealand: Personal in 2009/2010; Madagascar: Volunteer in 2008; Ireland: Volunteer in 2005; United-States: Exchange in 2005